Guidelines
How our marks, colours and type should be used. Each company in the group has its own system — pick one below.
Logotype
The mark sits with the wordmark stacked to its right. Use the dark lockup on GG White, and the reversed lockup on GG Black.
Primary — GG Black on GG White
Reversed — GG White on GG Black
Clear space
The lockup is built on a grid. Keep at least one grid module free on every side, and never let type, rules or imagery enter it.
Minimum size
Below these widths the mark loses its counters and stops reading. Never reproduce it smaller.
Partnership lockups
Set our lockup at 120 px (digital) or 30 mm (print), then a 0.5–1 px divider, then the partner mark optically matched in height.
Logo incorrect usage
Eight ways the lockup breaks. If a use is not shown as correct below, it is not approved.
Do not change the logo colour
Do not add visual effects to the logo (drop shadows, gradients)
Do not outline the logo
Do not distort, skew, rotate or tilt the logo
Do not place the logo on a low-contrast background
Do not disproportionately resize the logo
Group
Do not re-typeset the logo
Do not crop photos or patterns through the logo
Correct logo format
Brand colours
GG Black carries the brand. Green is the single accent and should stay scarce; Light Cyan is rarer still — selection and hover only.
R11 G11 B11
C0 M0 Y0 K95
R254 G254 B250
C0 M0 Y1.5 K0.4
R15 G118 B110
C87 M0 Y6 K53
R227 G227 B227
C0 M0 Y0 K10
R183 G246 B241
C25 M0 Y2 K3
Typography
Two typefaces, both self-hosted. Nothing else is approved.
Full guidelines
The complete document, including lockup artwork and print specifications.