Guidelines
How our marks, colours and type should be used. Each company in the group has its own system — pick one below.
Logotype
The wordmark carries an arrow in place of the “i”. Use the dark wordmark on GrowedIn Light, and the reversed wordmark on GrowedIn Night.
Primary — on GrowedIn Light
Reversed — on GrowedIn Night
Clear space
Clear space is measured with the wordmark’s own “G”. Keep one full “G” of space on every side.
Minimum size
Below these widths the arrow and its dot stop resolving. Never reproduce the wordmark smaller.
Partnership lockups
Set the wordmark at 140 px, then a 0.5–1 px divider, then the partner mark optically matched in height.
Logo incorrect usage
Eight ways the wordmark breaks. If a use is not shown as correct below, it is not approved.
Do not change the logo colour
Do not add visual effects to the logo (drop shadows, gradients)
Do not outline the logo
Do not distort, skew, rotate or tilt the logo
Do not place the logo on a low-contrast background
Do not disproportionately resize the logo
Do not re-typeset the logo
Do not crop photos or patterns through the logo
Correct logo format
Brand colours
GrowedIn Night and Light do the structural work. Cyan is the identity colour; Yellow is an accent and should stay rare.
R26 G46 B53
C50 M13 Y0 K79
R244 G251 B254
C3 M1 Y0 K0.39
R20 G184 B166
C89 M0 Y9 K27
R255 G218 B85
C0 M14 Y66 K95
R11 G11 B11
C0 M0 Y0 K95
R255 G255 B255
C0 M0 Y0 K0
Typography
Satoshi sets headings, Figtree sets body. Satoshi is licensed separately from Google Fonts, so load it from the brand asset pack.
Full brand book
The complete document, including wordmark artwork and print specifications.